This article was last updated on April 16, 2022
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All fervent shoppers buffered in the newly launched stores of Target Canada, that were inaugurated on Tuesday, as the U.S. discount retail giant expands into its bordering country. The much-awaited outlets launched in three Ontario communities, i.e. Guelph, Milton and Fergus, are part of a test program for its progressive rolling out plan to launch the brand throughout the country in more than 124 Canadian locations over its 10 provinces by the end of this year.
Queues began forming on the doors of the Milton and Guelph locations several hours before the store was scheduled to open, i.e. 8 a.m. Numerous shoppers bravely suffered cold while waiting in line just to be the first one to head in at the new Target outlets, majority of which were already the regular shoppers of stores across the border. One visitor outside Milton location, shared that “we just went there Saturday, in the States.” Target has announced to expand its stores in Canada at a time when other previously perceived long-lasting big-box retailers, including Best Buy Canada and Sears Canada, are already planning to layoff due to an overwhelming increase in online shopping to have caused a mere demand for super-sized stores.
Target assures customers that it will aim at focusing on being “competitively priced” with retailers in Canada. A spokesperson of Target Canada, Lisa Gibson, asserted that “in certain cases, the prices will actually be completely on par with U.S. prices and in some cases there might be some differences,” while adding that “our overall goal is to make sure we’re competitive with the marketplace.”
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