The Canadian Soccer Association has a new powerhouse partner on its bench. In a new four-year partnership, Powerade sports beverage will be at every game and practice, quenching players’ thirst and supporting our Canadian National Teams as they strive for peak performance.
"The Canadian Soccer Association is pleased to welcome one of the world’s leading brands to our family of sponsors," stated Peter Montopoli, Canadian Soccer Association General Secretary. "The addition of Coca-Cola Canada is an important step in our collective efforts to build the brand of soccer in Canada and we thank them for their commitment to the beautiful game."
Coca-Cola Canada has been a long and proud supporter of sports and physical activity at all levels from grassroots up to the FIFA World Cup. With this partnership, Powerade is now the official sports drink of the Canadian Soccer Association and the Canadian National Teams, and will be an associate sponsor of the Canadian Soccer Association National Championships.
"We know the passion that Canadians have for soccer and our Canadian teams, and we are very proud to continue our support for the sport through this partnership," said Nicola Kettlitz, President, Coca-Cola Ltd. "Through this partnership Powerade will also be helping to build the soccer movement in Canada, encouraging youth to be more active and the important lessons that come from being part of a team."
To celebrate this new partnership and help nurture a love of soccer in youth, brand Powerade will be welcoming the St. Alban’s Boys and Girls Club to the first 2011 Men’s International Friendly Match on June 1. One lucky St. Alban’s member, Fallona, was chosen to be the Powerade Ambassador for the game. Her job will include keeping the players well-hydrated and providing plenty of team spirit during the game.