I finally read one piece this morning, which speaks to the decline of "real" media. It begins so optimistically, actually questioning why the media has allowed Harper to treat them with such disdain, and get away with it. Unfortunately, it devolves into another slam on social media types usurping good, old fashioned reporting, as though citizens are to blame for journalistic failures. Important here, this is a GENERALIZATION, there are many outstanding scribes, who do great work, and really contribute to our political process. That said, maybe a moment in front of the mirror is required, because if any vacuum is starting to exist, it’s simply a testament to coming up short.
I firmly believe now, moving forward, that the Liberals- and the NDP for that matter- should operate as though the media is the enemy, not a way to get messaging out, but something that largely must be overcome. Any attempt to reconnect with Canadians must entirely bypass the mainstream media, the evidence suggests it hostile, it’s corporate nature and centralized ownership, uncovers a clear conservative bias. That’s right I said it, no not a left wing bias, but a RIGHT WING bias. That’s the reality here in Canada and center, left types, better darn well digest that reality, because it is now entrenched. Again exceptions abound, but pull back in totality, the BLUE HUE is unmistakable and empirically validated, unlike the delusional machinations from the right.
It is imperative for the Liberals moving forward that seize social media in aggressive fashion, because traditional forms translate to a stacked deck. The Liberals have one advantage now, so decimated that media scrutiny starts to look like overkill, the gaze will now be trained on the NDP for the time being. This development doesn’t mask reality though, because any sense of return will also bring the unyielding negativity, in conjunction with the enabling qualities that have allowed Harper to basically marginalize traditional media. As well, the Harper template is now a rousing success, so the notion that one "needs" the media has been challenged in unprecedented fashion. We have the most remarkable circumstance wherein outright SCORN for the entire profession is met with overwhelming SUPPORT from said profession. Amazing, but also a glimpse into underlying bias, because by any objective measure this type of compliance equates to validation.
Again, where is the media introspection in the aftermath of this election? Yes, Liberals had a dreadful result, but my goodness, this election was no crowning achievement for our media either, and yet I’m reading nothing on the topic. Maybe, that’s where social media comes in, the only vehicle available that allows for scrutiny of the "final" presentation, we don’t accept it, we don’t condone it, we don’t have to lap up the crap on our own shores. It’s time for non-Conservative types to wonder aloud how we recalibrate a slanted presentation, how we find ways around a corporate media that largely condones, even runs cover, for one side of the spectrum. There is something profoundly wrong in this country, outlets/entities that are nothing more than party propaganda extensions, on television, in print and all over the radio. The game is changing before our eyes, and it’s a THREAT, with no powerful counter balance readily available. The question for non-Conservatives moving forward, what is our strategy for going around an obstacle, getting messages out to the Canadian people that aren’t bastardized by majority presentations with agendas? Rather than get continually frustrated, demanding something that NEVER comes, we have to be creative, innovative and forward thinking to counteract and reach people.
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