Japanese Brand Facetasm: Levi’S With A Twist

The men’s Spring/Summer collections are on the Paris runways and we were transfixed by an unfamiliar brand –Facetasm. Designer Hiromichi Ochiai’s collection was described as “unfinished completion.” The Japanese brand collaborated with Levi’s 501s and came up with a capsule collection of denim – and amazing trucker jackets. Smart move for Levi’s. All the models on the runway wore the same black lipstick and white wigs covering their faces so the audience wouldn’t be distracted from the fashion. In fact, you could barely tell male models from female. We think Japan is the new fashion capital of the world…

Photo Credit: BACKGRID-USA

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