At first we were quite skeptical about Adam Levine introducing a fragrance. Sure, he found success with Maroon 5 and The Voice, but can a MAN who’s not afamous designer sell a fragrance? Especially a man who was loudly and totally against ALL celebrity fragrances until HIS opportunity presented itself? We’re starting to think Adam’s scents for both men and women might do OK. He calls them the “anti- cologne” – they are subtle, and intended to be noticed only when one is ”in close proximity to the wearer.” Plus. Adam is a cool looking guy and well liked by both men and women. We shall see…
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