Primarily started with a very noble thought in mind, Priyanka feels there are many reasons why it's cool to repeat and one of the biggest reasons being its eco-friendly. This way we, in the smallest way possible, help protect nature. Recycling and reusing helps a lot to save the environment as we work towards reducing waste and making optimal use of resources.
Most importantly, youngsters usually ape stars or icons they look up to. Fashion is something every youngster follows. And it is very unfair to have this pressure of not being able to repeat clothes or accessories.
Keeping this noble cause in mind, PC started a campaign on her twitter page wherein she urged her fans to come up with cool, innovative and fun reasons for why it's cool to repeat under the hash tag- itscooltorepeat.