Bollywood Hungama had previously reported that Zee has acquired the satellite, digital, music and theatrical rights of Salman Khan's Radhe – Your Most Wanted Bhai for a humongous sum of Rs. 230 crores, thereby cracking the biggest deal of pandemic times in Indian cinema. However, as the film is gearing up for a release, a theatrical release in India seems unlikely and the same has resulted in the parties involved renegotiating the financials.
"After multiple discussions with Salman Khan, Zee has now scaled down the deal value of Radhe – Your Most Wanted Bhai to Rs. 190 crores, as a theatrical release in India is now out of question. This is more like a direct to digital premiere on a pay per view format with a theatrical release abroad. The first deal was signed keeping a different release structure in mind and the film is now releasing in an altogether different format," a trade source told Bollywood Hungama.
With this, the makers have cracked the biggest deal ever for a direct to digital release in India surpassing the previous best, Laxmii starring Akshay Kumar by a considerable margin. "When Radhe – Your Most Wanted Bhai team decided to release the film on Eid in the month of April, they were confident of getting at-least 1000 screens but at this point of time, the country does not even have 100 functional screens. Hence, it's a direct to digital release in pay per view format followed by a digital premiere for free within four weeks of release."
The Rs. 190 crore deal that's standing at present also includes the fees for some days alloted by Salman for cross promotions on Zee Platform. "It ranges from appearances on reality shows to appearance on award shows. Things have been structured in the form of money and kind, to ensure that no one makes any sort of losses."
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