Says Anil Thadani (Rajasthan and Bengal circuit), "It's a superb collection given the star-cast and branding of the film. You can't compare an Emraan Hashmi starrer with a Randeep Hooda film. Randeep is slowly climbing the ladder while Emraan is already on top of the ladder."
Guru Shenoy (Mumbai circuit) too is happy with the response the film has received. He says, "It's not at all bad for a film with such a star-cast. The film has been reasonably sold and should prove to be a profitable venture for the Bhatts. It's purely worked on the Brand Bhatt and Brand Murder. It's done much better business than the other release of the week Jayanta Bhai Ki Luv Story, this despite the fact that Vivek Oberoi is a bigger star than Randeep Hooda. You can't compare it with Murder 2 that starred Emraan Hashmi because he is a huge star and if they had taken Emraan in this film, the cost of the film would have also gone up by around Rs 8 – 10 crores."
Meanwhile, Vijay Singh (CEO of Fox Star Studios- India) seemed mighty pleased with the way the film has opened over the weekend. Singh said, "We are more than satisfied with Murder 3's performance at the box office. The film was a profitable venture from Day 1 and over the weekend, we have consolidated our profit margins. In addition, we now have now delivered a hat-trick with Vishesh Films with 3 successful films in a row namely Jannat 2, Raaz 3 and now Murder 3. When the film was conceived, we were aware that the story was more multiplex friendly and therefore, the casting, as also the decision to make it a U/A film was taken recognizing that we would need to reinvent the Murder brand to resonate with women and multiplex audiences. It is therefore gratifying to see that Murder 3 has resonated with women and multiplex audiences just the way we had hoped for. Our heartiest congratulations to Vishesh Bhatt and to Vishesh Films."
When asked if the collections could have been better had the film starred Emraan Hashmi instead of Randeep Hooda, and whether Emraan refused the film or was he genuinely too busy? Mr. Singh said, "No doubt the B.O. would have been bigger if Emi was the lead protagonist as Emraan is a much bigger star. However, casting is a director's call and we are happy with Vishesh's decision to cast Randeep Hooda. In fact, Murder 3 has turned out to be Randeep's career best opening as a solo lead. And importantly because the Cost of Production of the film was lower, we & Vishesh films will once again see a good R.O.I., like we did on Jannat 2 & Raaz 3."