Sony India is pleased to announce Katrina Kaif as its Brand Ambassador for Xperia range of Smartphones. The appointment of Katrina comes at a time when Xperia plans to magnify its presence and this association is expected to boost the brand's visibility in India.
On expressing her excitement, Katrina Kaif said, "I am thrilled to represent a brand like Sony that I have been connected with as a consumer for many years from the time I got my first Walkman. And now with my association with Xperia, I look forward to explore the brand proposition even further."
In addition to having Kaif as a centrepiece in the print and electronic advertisement campaign, Sony will also launch an outdoor campaign, enhance shop-front display, organise roadshows and use cinema and digital platforms.
Sony has signed the agreement for two years initially with Katrina and she will be seen endorsing Xperia starting March, 2013.