This summer, get ready to be hit by more fizz, a stronger cola taste and the sharp hit of Pepsi Atom. Pepsi Atom is the second mainstream cola from PepsiCo India portfolio, after the company's flagship brand, Pepsi. As reportedly earlier exclusively by Bollywood Hungama, the company has roped in Sushant Singh Rajput as Pepsi Atom's brand ambassador.
Speaking about the launch, Gautham Mukkavilli, CEO, Beverages, PepsiCo India said,"It is of great significance that a second mainstream cola from the PepsiCo portfolio has been developed for the Indian consumer. India centric innovation or 'indovation' is a key growth driver for our business. It is our biggest launch in the recent years and we are committed to invest behind the brand and make it a key player in the carbonated beverage segment."
Sushant Singh Rajput said, "It was my dream to be associated with PepsiCo. I am thrilled about this association with Pepsi Atom, which is a great tasting drink. It is my first major endorsement and is even more special as Pepsi Atom is also new like me… 2013 is the debut year for both of us! I also relate to the positioning which looks at the modern man and is more relatable definition of masculinity – a perfect mix of brain and brawn. 'Piyo Josh Mein Jiyo Hosh Mein' is a new mantra for me now".