The Umair Zafar Princess Anarkali collection includes hi-end Anarkalis which are a limited edition with no repeat pieces. The fabrics used range from pure georgettes to velvets and chiffons with embellishments like mirror work and traditional lace borders, tassels, thread work and Persian motifs with a touch of Swarovski stones to enhance the rich feel. The fabric colours include white and red, black and red, rust with antique gold, vibrant yellow with royal blues, etc.
The shoot also incorporated some editorial work for a reputed fashion publication with a dedicated ultra hi fashion, Indian ethnic anarkali dress in a traditional Mogul-era Indian home setting. Says Umair Zafar, “Anarkalis are one of the hottest selling fashion garment items which have crossed all social and sociology-religious barriers in India. For the last few years, Anarkalis have over taken saris, salwar kameezes and lehanga cholis to become the favorite of all fashionistas in the country. Bollywood stars are seen sporting Anarkalis which have replaced gowns and evening gowns.”