In fact a portion of the industry apparently claims that Rakesh Roshan would be losing out on a massive weekend collection with this decision. However, on the other hand, remembering the fact that usually in the run up to Diwali and not forgetting the day of Diwali itself, most of the populace that comprises a majority of Hindus, will be busy with preparations and poojas for the festival.
Past records also show that films which released on Diwali day show a rise in the business during the morning shows, however they have almost always shown a massive downturn during the evening and night shows.
While the trailer of the film has already gathered enough steam, there are many in the industry who seem confident about the film's success. Rakesh Roshan being one of them says, "For me, I know what my film is and with the response the trailer has been getting, the film will obviously get a better response in the cinema halls. So I am not worried about losing out on those three days when I have a week to explore my film."