The fashion channel will cater to women aged between 15 to 34 and will provide them with the latest trends, tips and tricks of the fashion trade. The channel broadcasts step-by-step tutorials on such subjects as hair styling tips, make up tutorials, getting the look of your favourite celebs and more. The channel will be broadcasting videos in Hindi and English, and will upload new episodes every Monday.
Commenting on the launch of their new digital channel, Ashvini Yardi, co-founder of Grazing Goat Pictures commented, “Grazing Goat Digital is proud to present FOMO Fashion On My Own, India’s first Hindi fashion channel in association with Youtube, targeted at women not only in metros but even in smaller towns who have the fashion sense but not the required facilities at their disposal. FOMO will be catered in Hindi to reach a wider audience and will also available in English. It’s not very cost effective for women to visit a salon each time they desire a particular look hence they can watch it anywhere at any time and still manage to look like a million bucks!”