The Global Network for Neglected Tropical Diseases (Global Network) today named Abhishek Bachchan, as its first official END7 campaign ambassador in India to help raise awareness of neglected tropical diseases (NTDs). Mr. Bachchan joins the END7 campaign at a crucial time, with India at the tipping point of achieving control and elimination of five NTDs affecting 500 million people by 2020.
"India represents 35 percent of the total global burden for NTDs, causing massive suffering among our poorest citizens. As a parent, I am deeply moved by the devastating toll of NTDs on children, and I want to ensure that no Indian child has to suffer needlessly," said Mr. Bachchan. Adding, "I am proud to serve as the END7 campaign's ambassador in India and hope that others will join me in ridding our country of these preventable diseases."
Maintaining the progress that India has gained against NTDs is vital right now. Abhishek will play a key role in drawing attention to NTDs as an achievable health priority for India, educating the public about the impact of NTDs and the importance of complying with free NTD treatment programs, while also encouraging national and state level policymakers to continue making the cost-effective investment in NTD programs.
"India currently runs some of the largest NTD control and elimination programs in the world, signaling its commitment to improving the plight of millions of people," said Dr. Neeraj Mistry, managing director of the Global Network. "By continuing to prioritize NTDs and building up the ability to deliver treatments, India can be a global leader in efforts to defeat NTDs once and for all."
END7 is the first and only global public awareness campaign dedicated to controlling and eliminating the seven most common NTDs by 2020. It was launched in 2012 by the Global Network for Neglected Tropical Diseases, an advocacy initiative of the Sabin Vaccine Institute.