Last week, the co-producers of Dedh Ishqiya – Shemaroo, hosted a screening of Dedh Ishqiya for the LGBT (lesbian, gay, bi-sexual trans-gender) community at the PVR Juhu. A first for any mainstream commercial Hindi film. Earlier Onir's I Am and Viacom 18's Bombay Talkies which also dealt with homosexuality, never got around to screening the films specifically and exclusively for gay-transgender communities.
The response to Madhuri Dixit and Huma Qureshi's alluded lesbianism in Dedh Ishqiya was overwhelming during the LGBT screening of the film. Now one hears the producers want to further tap the non-mainstream alternate-sex market by screening the film in different cities and then abroad for the gay community.
The film has also been extremely well-received in Pakistan and UAE where the theme of forbidden same-sex love from behind the purdah, inspired by Ismat Chugtai's short story The Quilt, has evoked tremendous curiosity.