Deepika Padukone to endorse Lifestyle

Deepika to endorse Lifestyle

Deepika Padukone had a fabulous 2013, with almost every film that featured her making it big at the box-office. Though this year the actress has just three releases, she still continues to reign supreme. In fact Deepika has been signed on by retail chain giant Lifestyle International as the brand ambassador for its in-house ethnic wear brand 'Melange'.

Apparently, the officials at the brand feel that since western wear is growing at a much faster rate than the ethnic lineup, needs a shot in the arm and who better than Deepika. According to the brand, Deepika perfectly embodies the values that the brand stands for.

Article written by staff at Bollywood Hungama. Read more

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