More than three years after his last release Endhiran [Robot], Rajinikanth is arriving on the big screen again with Kochadaiiyaan. However that would be amidst a mad rush, what with as many as half a dozen other Hindi films releasing on the same day. That's not counting other Tamil, Telugu and Hollywood films that would be hitting the screen.
"While it is a given that Eros would be giving the widest ever release for a Rajinikanth starrer on May 9, there are many other films in the radar as well. While the most notable of them all are Koyelaanchal [Vinod Khanna, Suniel Shetty] and Hawa Hawaai [Saqib Saleem], there are Mastram, Manjunath, Ye Hai Bakrapur and Khwaabb in the fray as well," informs our source.
This is quite unprecedented since the norm is for other films to reschedule their arrival in case a biggie fixes its release date.
"Koyelaanchal as well as Hawa Hawaai had confirmed their plans long ago so they can't be expected to make any changes. Now that Kochadaiiyaan is also releasing on the same date, it is too late for anyone to re-look at the release calendar. In fact a much smaller film like Mastram too has intensified its promotion," an observer adds.
"It is an exception and Himesh could well reap in benefits of a solo release. However it is pretty much a wait and watch scenario for the other films," the source continues.
As for Eros [Kochadaiiyaan], Asshu Trikha [Koyelaanchal] and Fox [Hawa Hawaai], the confirmation stays for May 9, being D-Day. With Deepika Padukone, who enjoyed four 100 crore super hits last year, one waits to see the kick-start that she gains with Kochadaaiyaan being her first release of the year with no less than Rajinikanth for company.