T-Series today announced that it has entered into an alliance with Crouching Tiger Motion Pictures and Friday Filmworks to jointly produce and exploit acclaimed director Neeraj Pandey's up-coming film starring Akshay Kumar. The deal will enable T-Series to market and distribute the film across the globe.
The currently untitled film sees the super-hit combination of Akshay Kumar and Neeraj Pandey come together after 2013's Special 26 – a film that not only met with significant box office success but also remains one of the most liked and talked-about films of recent years. In his second outing with Akshay, Neeraj takes the reins of an action-thriller shot across multiple foreign locations. Shooting has already commenced and the film is set to hit theatres worldwide on Jan 23, 2015.
Shital Bhatia of Friday Filmworks, added, "It is imperative for good content to be projected well, and we are delighted with T-Series coming on-board. I am confident that this relationship will take the film farther and wider to its audiences".
Vikram Malhotra of Crouching Tiger Motion Pictures, commented, "This alliance symbolizes the synergies that define cinema of the future in India – high quality content, impactful marketing and audience connect. We are confident that under Neeraj's creative vision, this film will set new benchmarks for the action-thriller genre in India.