Essel Vision appoints Girish Johar as Head of Global Revenue

With the overall strategic vision to strengthen its revenue streams from the films division, Essel Vision Productions Ltd (EVPL) announces the appointment of Girish Johar as Head – Global Revenue (Films Division). Girish will be responsible for existing as well as generating new revenue streams from films across all languages and mediums. For his role, Girish will report to Akash Chawla, Business Head EVPL.

Akash confirms the news saying, "The film division is fundamental for our business and has immense potential to grow. Revenue plays a pivotal role in fuelling the expansion strategy of any business and creating different revenue streams from various mediums is central to the success of this strategy. With Girish at the helm of this, I am confident that the revenues will be further maximized and many more avenues will be explored than those currently."

A graduate in Economic Honors and an MBA in Marketing and I.T, Girish Johar has worked with leading players like Balaji, Sony, Disney & UTV Motion Pictures, and has immense experience in marketing, production, exhibition and global distribution. During his tenure, he has defined the business and market for films releasing in various languages – Hindi, English, Bengali, Punjabi, Tamil, Telugu and Marathi.

On the other hand, EVPL has already made a mark on the map of Feature Films – both in the Hindi and Marathi space. After films like D-Day, Gulaal, Natrang, Kaaksparsh, and 3 AM, Essel Vision has taken its first step to another high with ventures like Time Pass, Lai Bhari and Duniyadaari which have been the highest grossers in the Marathi film space. Its other creation The Lunchbox has already received accolades around the world.

Article written by staff at Bollywood Hungama. Read more

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