It is the launch vehicle of Bhumi, who used to work in the casting department of Yash Raj Films.
Bhumi has been instrumental in the casting of these actors and now during her launch film they are thrilled for her.
In fact they called Bhumi to congratulate her for Dum Laga Ke Haisha. They are happy for her and are looking forward to the film.
The trailer of the film has garnered a lot of appreciation for a different concept and Bhumi looks very promising.
Dum Laga ke Haisha is slated to release on 27th February 2015.