Neerja sets a benchmark with social marketing!

The who's who of Bollywood have supported the Fear vs Neerja a social campaign initiated by the marketing team of Neerja. 

 

The campaign has gone ahead to become a huge success whereby film marketing was integrated with a social message. 

 

Refraining from gimmicky promotional means, the Neerja team has gone ahead to inspire and motivate people to unleash their inner fears and face challenging situations with courage. 

 

The entire marketing campaign revolved around awarding, motivating and inspiring individuals to unleash their inner fears and exhibit courage.

 

The Neerja team primarily visited schools and colleges to spread this social message across young minds.

 

The most influential names in Bollywood like Salman Khan, Anil Kapoor, Priyanka Chopra, Shahid Kapoor, Alia Bhatt, Huma Qureshi, Parineeti Chopra, Rajkumar Rao in addition to others have contributed to the campaign by voluntarily supporting the cause.

 

Shikha Kapur Chief Marketing Officer of Fox Star Studios says,"Neerja is a film that  inspires – it provokes conversations, it asks  you to dig deep to realise your most  intrinsic fears and to confront them with a sense of innate courage . We wanted to communicate this core thought effectively through the  marketing campaign to everybody out there. And what better than to ask celebrities – people who serve as heroes and icons for millions – to talk about their fears, what makes them vulnerable – on various social media platforms, thereby echoing the main sentiment of the film. This was the germination of the Fear vs Neerja campaign . We are incredibly thrilled that some of the biggest names in show business have come together and expressed their fears, giving the whole Fear vs Neerja  an impetus that rings true with the spirit of the extraordinary hero she really was. Today at a time when the aspiring and constantly curious youth of India have moved to the digital avenues to consume content of various kinds, these short and topical  videos is just the right fit to have an effective conversation with them."

 

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