This Eco Beauty Just Hit Drugstores & Everything Is Under $10

Been meaning to do more for your generation’s carbon footprint than just tweeting about it? Listen up. Starting January 2018, a new haircare brand named Love Beauty and Planet hits drugstores — and it comes with a mission of fueling your beauty addiction while also saving the world.

The cruelty-free and vegan company makes sustainability easy, so you can feel good about what you’re putting on your hair. While the ingredient list isn’t the shortest in the world, it does leave out most of the bad stuff — like parabens and silicones. You can also rest assured knowing that you’ll be saving water too, because the conditioners use a fast-rinse technology to break down the formula faster than other options on the market.

One other way LBP is helping the planet? Since most plastic beauty bottles aren’t recyclable — or at least contain tricky-to-remove labels that make the entire process really difficult — the company used proprietary adhesive that guarantees a clean separation during recycling so the bottles get another life. Oh, and everything besides the caps are made from recycled plastic. It’s a win-win.

With almost 30 products rolling out to mass retailers everywhere in 2018, you have one more thing to look forward to: Nothing is more than $10. Ready to try it for yourself? Browse some of our favorites from the collection, ahead.

When you’re looking for a deeper clean than your average sudser, this tea tree oil-infused shampoo and conditioner duo is your go-to. Even better, without all that build-up on your scalp, getting major volume will be easier than ever.

Love Beauty and Planet Radical Refresher Shampoo, $8.99, available January 2018 at mass retailers.

Love Beauty and Planet Radical Refresher Conditioner, $8.99, available January 2018 at mass retailers.

Meet your morning pick-me-up: This invigorating tea tree oil body wash is a hangover-fix in a bottle and smells intoxicatingly refreshing thanks to the vetiver scent.

Love Beauty and Planet Radical Refresher Body Wash, $8.99, available January 2018 at mass retailers.

Dry shampoos are great — until the formula is so heavy that it leaves your hair in worse shape than when it started. This root-boosting formula is lightweight, but adds that much needed texture.

Love Beauty and Planet Radical Refresher Uplifting Dry Shampoo, $8.99, available January 2018 at mass retailers.

Should the New Year inspire you to make a major hair color change, keep this reparative shampoo and conditioner on hand. Thanks to coconut and ylang ylang oils — sourced straight from Moheli — you’ll be raking in those compliments quicker than you can post an Instagram.

Love Beauty and Planet Hope & Repair Shampoo, $8.99, available January 2018 at mass retailers.

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