12 New Swim Brands To Bookmark This Summer

Stepping outside of your swimsuit comfort zone is easier said than done. Once you’ve found your go-to silhouette and brand, they’re your ride-or-dies until the end of time (or the elastic wears out). Every brand approaches swim design differently from their fit down to their fabric quality. So, trying out a new brand is a big bet. But you may discover a new line that trumps all others and becomes your go-to. Thicker fabrics, more compression, fun textures, the opportunities are endless. The swim market is blossoming with shiny new swim brands with innovative fits and sustainable practices.

The best part? The right swimsuits also double as clothing. One pieces? They're practically bodysuits. Bikini tops? A sporty bra to layer over and under your clothing. Ahead, 12 swimsuit brands you'll want to wear on repeat come summertime.

You Swim

You Swim Aplomb One Piece, $129, available at You Swim


Summersalt The Diagonal Mid Rise Bottom , $45, available at Summersalt

Danielle Guizio

Danielle Guizio Lure Bikini Top, $88, available at Danielle Guizio

Anemone Swim

Anemone Swim Navy Balconette Underwire Bikini Top, $145, available at Anemone Swim

Bamba Swim

Bamba Elle Bottoms, $79, available at Bamba

Reina Olga

Reina Olga Showpony Tropicana, $165, available at Reina Olga

Outdoor Voices H20

Outdoor Voices Splash Femme One Piece, $100, available at Outdoor Voices

Andie Swim

Andie The Wynwood Top, $50, available at Andie

Alpine Butterfly

Alpine Butterfly Goddess, $159, available at Alpine Butterfly

Louisa Ballou

Louisa Ballou Surf Trip One Piece, $375, available at Opening Ceremony

Roxana Salehoun

Roxana Salehoun Side Ruffle Bikini, $105, available at Roxana Salehoun

Roxana Salehoun Halter Bra, $144, available at Roxana Salehoun


Triangl Keila Bikini, $99, available at Triangl

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