H&M Conscious Exclusive Collection Spring 2013 Ad Campaign

Good news, lovelies! H&M Conscious Exclusive collection will launch on April 4th worldwide! Following the success of H&M Conscious Glamour capsule, The Conscious Exclusive collection will consist of glam party attire and accessories for both men and women created from sustainable materials like organic cotton, recycled polyester, recycled polyamide, and Tencel. Prices will range from $19.95 – $399.00, making this collection an affordable way to add some Hollywood glamour to your closet.

“Old Hollywood comes alive with Conscious Exclusive, a collection perfect for celebrating the arrival of spring. Rich in detail and eloquent design, the collection is full of dramatic gowns and sharp tailoring for women, and a rock-and-roll, red-carpet style for men. A floor-length dusty pink gown is elegant from the front – and dramatic at the back, which is entirely open – and is made from 100% recycled polyester. The three-piece suit has been given a feminine twist, with a fitted blazer and fitted, high-waisted pants that zip at the ankle, in an organic cotton blend.

There are so many options for living the Hollywood life. An off-white, loose-fitting kimono set has a bohemian air of faded glamour, especially with its pants that sweep to the floor; a jumpsuit has modern edge with its cutaway back; a demure white dress has rock-and-roll romance with its sheer sleeves, asymmetric train and bird embroidery; and there are seemingly endless layers of tulle in a corseted dress that feels like it just stepped out of a bygone world. The collection is completed with accessories, such as an embellished box clutch and elegant minimal heels with the slenderest of ankle straps. Everything is made from more sustainable materials.”

I, for one, can’t wait to get my hands on a few pieces from this collection, but the one MUST HAVE dress on my list is the below white long-sleeved “mullet” lace dress, which needs to be in wardrobe RIGHT NOW!

Photo Credits: H&M

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