The special capsule collection features 8 innovative designs that showcase a diversity of contemporary and traditional design elements strongly associated with Pakistani history and culture. In line with the spirit of patriotism, the collection is based in a palette largely consisting of whites and greens with blacks and accents of other colours.
The collection features block prints, digital prints and screen prints on lawn and cambric kurtas, intricately embellished with thread embroidery.
Speaking about the brand’s latest collection, Ziad Bashir, Executive Director Gul Ahmed said, “As a textile concern which has been operating in Pakistan for more than 50 years, we owe a great deal to the people, culture and nation of Pakistan. To commemorate the Independence Day of the nation we presented a new capsule collection which featured traditional and cultural Pakistani design elements interpreted for the modern age.”
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