This article was last updated on May 25, 2022
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L’Oréal Paris, the world’s leading beauty brand, launched the ‘Ambassador of Fashion’ platform, a brand new beauty and fashion collaboration in Pakistan with coveted hair color brand Excellence Crème as its flag-bearer. The vision behind the collaboration is for L’Oréal Paris Excellence Crème, as the Ambassador of Fashion, to engage with dynamic Pakistani fashion to introduce all-encompassing beauty and fashion trends.
L’Oréal Paris Excellence Crème reveals their Gemstone Collection, inspired by the Rare Andalusite Gemstone. This new range comes in three magnetic Andalusite Brown shades which have been developed with an exclusive mix of cool & warm pigments while providing the signature Excellence Crème triple protection. With inclusive applicator instruments specially designed to create the ultimate Exquisite Browns look from the comfort of one’s home. The three shades in the collection include Golden Chestnut Brown, Golden Light Brown and Chocolate Brown.
As the Ambassador of Fashion, L’Oréal Paris Excellence Crème has collaborated with master couturier Nomi Ansari to create a bespoke capsule fashion collection to complement the luxury hair brand’s trendsetting new Gemstone Shades. Hair Color & Styling artist Saba Ansari of Sabs Salon, model Amna Babar and photographer Nadir Firoz Khan of NFK Photography also lent their expertise to the photo-shoot of the collection to create a signature L’Oréal Paris ‘beauty meets fashion look’.
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