The Best Prime Day Fashion Deals (Happening In Real Time)

The staggering volume of too-numerous-to-count deals that occur on Prime Day have been described to in many ways. Amazon optimistically refers to them as a parade. How fun! We’ve also heard them called an “extravaganza”, “a digital juggernaut of deals and discounts ”, and a “shopping bonanza.” (Full disclosure: that last one was me, in another post.) Anyway: get the picture? There are supposedly over one million deals floating through the Amazonosphere since the Prime Day clock starting ticking at 3 AM EST this morning, and if you’re feeling a little overwhelmed, you’re not alone. Our most pressing question on this sale-iest of sale days: how can we ride wave of deals to find the best prices on fashion?

We already know that Amazon is an untapped resource for stylish finds, be they compliment-grabbing swimsuits, Instagram-worthy handbags, or this really good puffy headband seen on R29 fashion editor Eliza Huber, so we’re actively tracking down the best of what’s on sale in the “wearables” department — and no, we’re not talking tech gadgets (although if you’re interested in that kind of thing there’s plenty to shop). And don’t think Amazon is only home to left-field finds — we found major savings on big-name labels like Calvin Klein, Ray-Ban, and Levi's. So bookmark this post to get on the best fashion deals that are happening today and tomorrow — and remember that there are a paltry 50 million US residents hitting up Amazon today, so if you see something you like, grab it.

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Fancy Shades Up To 70% Off  

Amazon’s eyewear assortment contains some blindingly covetable brands — Prada, Miu Miu, Tory Burch, Oliver Peoples, Persol, and Ray-Ban among them. Luckily, Prime Day is bring their prices down to more affordable levels, with markdowns ranging from 30% to 70%. (Pro tip: the sort feature has been disabled for this group, but it’s worth a browse through every one of the four pages in the collection.)

Ray-Ban RB4243 Round Sunglasses, $32.95, available at Amazon


Loeffler Randall Gia Boots At 30% Off

Hiding among the more casual finds are these stunning Loeffler Randall knee-high boots. These don’t come cheap, but at 30% off they’re an excellent fall investment.

Loeffler Randall Gia Almond Toe Mid Heel Tall Boot, $486, available at Amazon


Calvin Klein Underwear Up To 65% off

When we hear the words “sale” attached to Calvin Klein, we go straight for one thing: underwear. Prime Day means discounts on CK clothing and intimates for men and women, but we’re most excited about the steeper discounts on bras and panties.

Calvin Klein Modern Cotton Bralette and Bikini Set, $26.41, available at Amazon

Calvin Klein Invisibles Lightly Lined T-Shirt Bra, $26.6, available at Amazon


Adidas Up To 30% Off

Discounts on the sporty heritage brand are in full swing on Prime Day, so we’re stocking up on summer sneakers and covetable logo tees.

Adidas Originals Coast Star Sneaker, $57.13, available at Amazon


No-Brainer Work Wear Up To 30% Off

Lark & Ro is one of our favorite brands to for office-friendly staples at manageable prices. Snag an easy-wearing dress, stretchy ponte pants, or a printed button-down for 30% off during Prime Day.

Lark & Ro Ponte Legging, $20.3, available at Amazon

Lark & Ro Cap Sleeve Square Neck Seamed Fit and Flare Dress, $34.3, available at Amazon

Lark & Ro Sheer Utility Blouse, $17.5, available at Amazon


Summer Shoes Up To 30% Off  

Kicks both stylish and functional from brands like Calvin Klein, Dansko, Naturalizer, Clarks, Puma, and Ecco are 30% off on Prime Day.

Dansko Madalyn Sandal, $89.83, available at Amazon

Kate Spade Nannete Ballet Flat, $73.49, available at Amazon

Naturalizer Billie Sandal, $47.69, available at Amazon


Intimates and Loungewear Up To 30% Off  

PJs, socks, bras, and underwear — you can fill your entire intimates drawer with marked-down unmentionables from brands like Bali, Warners, Fruit of the Loom, and Jockey.

HUE Printed Knit Capri Pajama Sleep Pant, $22.4, available at Amazon


Levi’s Wedgies 30% Off

This news deserves its own slide: Levi’s butt-lifting, universally-flattering “Wedgie” fit, which is available on Amazon in sizes 00 – 14 in three wearable summer washes, is 30% off during Prime Day. Run! Your butt will thank you (for the jeans, and for the exercise).

Levis Wedgie Skinny Jeans, $45.15, available at Amazon


Activewear up to 30% off  

We’re always in need of new workout clothes, so it’s very convenient that a selection of high-performance brands (Reebok, Danskin, Champion, and yogi-centric Gaiam) is marked down 30% for Prime Day. Not to be missed? Amazon’s in-house activewear brand Core 10.

Reebok Reebok Bold Tights, $31.5, available at Amazon


Frye Braided Sandals at 20% off

The heritage brand’s leather goods are of top-notch quality, but don’t think their offering are limited to motorcycle boots. These leather sandals garnered customer praise for comfort and style, and at 20% off they’re an no-brainer.

Frye FRYE Women's Ruth Woven Ankle Gladiator Sandal, $68.65, available at Amazon


Amazon Brands Up To 50% Off

Amazon’s in-house brands are one of the site’s best-kept secrets — the well-priced basics from lines like Daily Ritual and Amazon Essentials are designed to be worn all the time. Customers sing the praises of pieces like this perfectly simple t-shirt dress — 300 reviews from enthused women describe its “on-point” fit and supreme comfort. We also loved these chic chino shorts and windowpane-printed ankle pants.

Daily Ritual Jersey Short-Sleeve Scoop Neck T-Shirt Dress, $18.5, available at Amazon

Amazon Essentials 5" Inseam Chino Short, $12.55, available at Amazon

Amazon Essentials Skinny Ankle Pant, $16.8, available at Amazon


Classic New Balance Sneakers up to 40% off

We’ll never tire of New Balance’s colorful, retro-flavored styling — they’re the perfect sneakers for working out and running around in style. On Prime Day, a few of the classic ’70s silhouettes (each in over 15 colorways!) are marked down.

New Balance New Balance Women's 220v1 Sneaker, $55.21, available at Amazon

New Balance 515v1 Lifestyle Sneaker, $48.99, available at Amazon

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