This article was last updated on April 16, 2022
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A seasonal shopping trip is easy to overdo — as in, it's impossible to walk into Target for a new scarf without filling your cart with a sweater, knit hat, and, er, maybe some seasonal kitchen towels. When it comes to beauty, it doesn't get any easier: You venture out to purchase a moisturizer for the cooler weather to come, and suddenly you're tempted to buy an eyeshadow palette and new lipstick colors, too.
But that doesn't have to be the case: In testing the latest, greatest, and sometimes not-our-favorite beauty launches over the past month, we've found the new products we can see ourselves restocking well into the fall season. Now, we're sharing these picks so that you can shop with ease — and not leave your next Sephora trip with a lot less money in your pocket than you showed up with.
From Japanese face masks to luxurious liquid lipsticks, these are the products we loved in September. Check them out, ahead.
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Surratt Dew Drop Foundation
"Luminous, even-toned skin without makeup is forever my white whale, but until I stop averaging two glasses of wine every night and one small wheel of brie per week I'll be relying on this new liquid foundation to make my 7/10 skin look like a 9.5. The water-light formula sinks in instantly (whether applied with my fingers or a brush; I've done both, depending on how much of a rush I'm in) and leaves the dewiest, most 'naturally' fresh finish. I'll dab some concealer on any outstanding blemishes, but generally the coverage is enough to hide redness and dark circles altogether. There may be some sticker shock involved, but because you only need a drop or two, a little really does go a long way." — Rachel Krause, Senior Beauty Editor
Surratt Dew Drop Foundation, $, available at Surratt Beauty
Tom Ford Gloss Luxe
"This is the most perfect lip gloss ever made, full stop: It's gloriously lightweight with no stickiness whatsoever, smells like mango (thanks to nourishing mango seed butter, which is the second ingredient on the list), and is so hydrating I can actually use it in place of balm. You can't go wrong with any of the 20 shades in the lineup — and, because this is Tom Ford we're talking about, the weighty black-and-gold tube will instantly become the sexiest (and possibly heaviest) thing in your purse." — Krause
Tom Ford Gloss Luxe, $, available at Tom Ford
HoliFrog Kissimmee Vitamin F Therapy Balmy Wash
"I'm a diehard double cleanser (which, frankly, I think everyone who wears foundation should be), but oil and balm formulas are rarely easy to travel with. This nutrient-rich salve is a different story altogether. At 2.5 oz, and packaged in a convenient tube, it's perfectly carry-on-friendly — I packed it with me on a recent trip to L.A. and was so glad I did. The super-creamy formula feels really indulgent but rinses away clean, and while it does make for a great first cleanse before a gel or cream cleanser (ideally with one of the brand's other three options), it can also be a one-and-done when massaged in and removed with a warm, damp cloth. Think of it like a DIY makeup wipe for lazy nights, but so much better." — Krause
Holifrog Kissimmee Vitamin F Therapy Balmy Wash, $, available at Holifrog
Nécessaire The Body Exfoliator
"I already use Nécessaire's body wash and lotion every day, so adding the exfoliator to my shower routine was a no-brainer. Like all of the brand's offerings, it's simple but perfect, and has the ideal scrubby-but-not-scratchy texture from pumice and bamboo charcoal — in addition to a handful of gentle chemical exfoliants — that leaves skin ridiculously soft and clean." — Krause
Nécessaire The Body Exfoliator, $, available at Nécessaire
Tata Harper Concentrated Brightening Essence
"I wish I didn't love this very expensive essence: The consistency is like water (albeit a spa-like floral water), and since I don't like buying (and wasting) cotton rounds, I normally just pump it directly onto my hands, which means some of the miracle juice slips right through my fingers. Alas, I've been pressing it into my face post-cleansing every morning and night, and I can say for sure that it's reducing the look of summer dark spots, fading acne scars, and making my skin look brighter overall." — Megan Decker, Beauty Writer
Tata Harper Concentrated Brightening Essence, $, available at Tata Harper
Victoria Beckham Beauty Lid Lustre
"Victoria Beckham herself wears her soft-pressed cream eyeshadow in the shade Midnight, a dark royal blue that I wish I could pull off. However, a blue smokey eye is a little intense for me, so I'm sticking with the Blonde shade, a subtle cream-gold that just gives my lids a barely-there shimmer — but still makes me feel Posh Spice-chic every time I unscrew the tortoiseshell pot." — Decker
Victoria Beckham Lid Lustre, $, available at Victoria Beckham
Giorgio Armani Beauty Lip Maestro Liquid Lipstick
"Armani Beauty's Lip Maestro is one of those luxury lipsticks that people will tell you is well worth the $38 price tag, thanks to its butter-smooth texture and coffee cup-proof staying power, but its lineup of reds and berries has never done it for me. The new shade expansion into earthy pinks and browns, called Matte Nature, is much more my speed: My favorite shade is a deep pink with terracotta undertones that's exactly what my lips would look like if I bit them gently, and the flushed color lasts all day." — Decker
Giorgio Armani Beauty Lip Maestro Liquid Lipstick, $, available at Giorgio Armani Beauty
Benefit Cosmetics Brow Styler
"I've mastered my everyday eyebrows, but when I've attempted a bolder 'going-out' brow look, I tend to either draw in too little or too much. This new dual-ended tool from Benefit made me an instant pro when it comes to achieving a filled-in look that isn't frightening: The mess-free loose powder end makes hairs look fuller and more defined, while the wax pencil end lets you shape them easily." — Thatiana Diaz, Beauty Writer
Benefit Cosmetics Brow Styler, $, available at Benefit Cosmetics
Tower 28 Beauty BeachPlease Tinted Lip + Cheek Balm
"I believe that the fewer products, the better when it comes to traveling, which is why I made sure to pack this new multi-use blush and lip balm for my recent vacation. I loved how I was able to dab it on my cheeks and lips for an instant pop of color, and if I wanted to build it up, I easily could. It also felt so comfortable on the skin (comparable to a silky moisturizer). That's how it became my go-to purse essential for whenever I need some color, even when I'm not taking PTO." — Diaz
Tower 28 Beauty BeachPlease Tinted Lip + Cheek Balm, $, available at Sephora
Bobbi Brown Luxe Shine Intense Lipstick
"The Bobbi Brown team introduced me to this creamy lipstick months ago, and I haven't stopped using it since — it might be the first of my lipsticks that will reach the bottom of the tube. The color payoff and extremely comfortable wear (thanks to hyaluronic acid and vitamin E) is the formula I never knew I needed, but I'm glad I have it now. The shade Bare Truth, a soft pink-mauve, also serves as the perfect everyday color. A winner all around." — Diaz
Bobbi Brown Luxe Shine Intense Lipstick, $, available at Bobbi Brown
Lululun Face Mask (Pink)
"I saw this moisturizing mask everywhere during my recent trip to Tokyo, and I couldn't help but want to try 'one of the best-selling sheet masks available in Japan.' After using one while in Japan and the other at home post-flight, now I understand the hype: It feels like you gave your face an IV hydration boost (or three). I even urged my boyfriend to touch my face to see how soft it felt, and I hate when people touch my face." — Diaz
Lululun Lululun Face Mask (Pink) 7pcs, $, available at Lululun
Myro UO Exclusive Plant-Based Refillable Deodorant
"I’ve been trying to part ways with my go-to antiperspirant for the last few months, and let me tell you: It’s been a rough — and sweaty — breakup. After trying a few natural options, I’ve landed on this Myro stick as my daily deodorant. I like that the scent is lightly floral, not fruity or too aromatherapy-inspired. I keep one stick at home and one at my desk, because midday touch-ups are inevitable with non-aluminum formulas. I also love that this has a refillable container." — Jessica Cruel, Deputy Beauty Director
Myro Myro UO Exclusive Plant-Based Refillable Deodorant, $, available at Urban Outfitters
KBShimmer Twist & Stout Nail Polish
"When celebrity manicurist Tracylee Percival took the KBShimmer Fall Collection out of her kit, I was instantly drawn to the shade Twist & Stout, a multidimensional onyx with holographic shimmer that shifts in the light. Depending on how you flex your fingers (and where you are), the polish shows up as a moody black or even brown. If you’re intimidated by jet-black polish like me but still need a dark shade for fall, this is a great color to add to your rotation. " — Aimee Simeon, Beauty Writer
KBShimmer Twist & Stout Nail Polish, $10, available starting October 11 at KBShimmer.
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