For the first time, P&G was a proud sponsor at the annual Hungama music festival held at Celebration Square in Mississauga. Under the hot sun, men and women looking to freshen up lined up at the refresh station to cool down. Men picked up Old Spice body sprays to keep them odour-free while ladies sampled the latest in beauty care from Olay and Secret. As the day progressed, the Duracell Powercheck Scream Meter lit up the night stage and measured the crowd’s cheers, triggering a free t-shirt toss. Over at the food stations, parents managed to keep themselves and the kids clean while sampling the exotic tastes of South Asian cuisines with no quit Bounty Paper Towels. Attendees walked away with free product samples and coupons to take home.