Releasing singles isn't really a trend in Bollywood. Though out there in West artists do release just a single song of theirs in a CD, an experiment like this has seen only an on and off emergence. Now OMG Oh My God! tries that with composer Himesh Reshammiya and lyricist Shabbir Ahmed coming together for a single. The results are good that only makes one feel if added songs would have only benefited the album further.
Also, it is good to see Himesh Reshammiya presenting something different from what is otherwise expected from him in regular romantic outings. He ensures that not just is the composition lively, the arrangements too compliment it well to ensure that the song is addictive in a single listening itself. Rest is taken care by Sonakshi Sinha and Prabhudheva who do well in inviting you to the floors with the kind of dance moves that keep you interested right through the proceedings. Later the 'reprise' version is an added bonus with newcomer Aman Trikha bringing a different flavour with his voice and doing good justice.
OMG – Oh My God! has just one song but it is good enough to assure a place for itself into charts. With an addictive rhythm to it, the song has in it to be a favourite in the ring-tone circuit as well.
Go Go Govinda