P&G brings engaging activities to this year’s desiFEST

Toronto, ON – May 20, 2014 – From quick hairstyling with Pantene, makeup touch up with COVERGIRL to Bounty ending your messy food woes, this year’s desiFEST has a lot in store for you.

All this comes after P&G brands, for the first time, partners with desiFEST, one of North America’s largest outdoor South Asian music concert.

“As co-presenter, we're excited to celebrate South Asian arts, music and culture through our household and beauty brands such as Crest, Pantene, Bounty, and Duracell. We look forward to creating memorable moments with every desiFEST attendee,” says Joyce Law, Senior Communications Manager, P&G Canada.

With its family of top brands including Crest, Pantene, Olay, COVERGIRL, Gillette, Old Spice, Bounty, Tide and Duracell, P&G is committed to creating a memorable experience for the community by fuelling the festival with engaging activities, sampling opportunities and free giveaways.

At the scene, expect to find your favourite brands present to enhance your festival experience.

Share your smile at the Crest Shine Photobooth
Flash your confident smile and share photos with friends and family on social media.

Get that desi look with Pantene, COVERGIRL, and Olay

Get the festival look with the help of seasoned beauty experts. Stop by if you want to sample the hottest beauty trends all under one tent.

Duracell Powercheck Scream Meter

Prove your fandom by cheering on your favourite artists and let the Duracell Powercheck Scream Meter measure your cheers. Powerful levels trigger a Duracell t-shirt giveaway!

Beat the heat with Olay, Secret, Old Spice and Gillette 

The festival fun under the sun will require you to cool down at our men’s and women’s refresh stations. Discover products from Olay, Secret, Old Spice and Gillette to freshen up after a long day. 

Food – ‘Bring it’ on with Bounty

Focus on enjoying your meal rather than worrying about the mess. Bounty paper towels will be on guard to make sure you eat worry free.

Experience virtual shopping 

Attendees can purchase their favourite household products on a mobile phone at a virtual shopping wall. Coupons will mean instant savings!

Be a part of the excitement on May 31st at Yonge-Dundas Square from 11AM – 11PM. Shine with your favourite P&G brands by taking part in activities mentioned above. Connect with us over twitter using #ShineDay. 


Beauty and Household brands Crest, Pantene, Olay, COVERGIRL, Gillette, Old Spice, Bounty, Tide and Duracell will be at this year’s desiFEST. Expect engaging activities such as the beauty touch up station, sampling opportunities and free giveaways all day long while supplies last.

About Procter & Gamble

P&G serves approximately 4.8 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Ace®, Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Fusion®, Gain®, Gillette®, Head & Shoulders®, Iams®, Lenor®, Mach3®, Olay®, Oral-B®, Pampers®, Pantene®, Prestobarba®, SK-II®, Tide®, Vicks®, Wella®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands. 

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