How delightful to hear that Megan Fox is the new face of the vintage lingerie brand Fredrick’s of Hollywood! Frederick’s store opened on Hollywood Boulevard in the late 40’s and became a huge success and tourist attraction. They sold ultra naughty Bettie Page style lingerie and clothing, and made a fortune in mail order through catalogs (which were in great demand) and ads in the back pages movie magazines. They even had a celebrity bra museum! We loved visiting the store in the 80’s – they were the first to offer butt and hip pads and bondage stilettos. Now they’re making a comeback with Megan – above with her adorable four year old son Noah.
Photo Credit: AKM-GSI
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