The Shah Rukh Khan – Alia Bhatt starrer Dear Zindagi has been in the news ever since its inception. While on one hand, the film boasts of a unique casting of Shah Rukh Khan and Alia Bhatt, on the other hand, major details about the film are not yet known. So far, the first look poster of the film has been ‘introduced’ to the readers alongwith a short videos in the form of Alia Bhatt, SRK’s full ‘Twitter conversation’ featuring Shah Rukh Khan and Alia Bhatt.
The latest scoop on the film is that it will not follow the ‘stereotypical’ route of the film for its publicity, courtesy Dear Zindagi’s uniquely devised marketing strategy. Speaking about the same, Dear Zindagi’s director Gauri Shinde said, “We have decided not to go the usually route in Dear Zindagi. We are releasing many smaller video units titled ‘Dear Zindagi Take 1… Take 2… Take 3 … Take 4 etc… I don’t know if it’s a new marketing strategy or not, but, it was Shah Rukh Khan’s suggestion that we invite the viewer bit by bit into the experience of Dear Zindagi. Yes, some people believe that the trailers should clearly tell people the story of the film. But, I believe that any promotion of a film should make viewers see the film to find out what it is all about”.
This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Strictly Necessary Cookies
Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.
If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.
Leave a Reply