The promo of the song, which was released on November 16, became an instant hit on social networking sites for its quirky ‘Tanglish’ (Tamil-English) lyrics.
The promo features the actor-playback singer Dhanush, son-in-law of superstar Rajinikanth, singing the song in a studio, and composer Anirudh at the piano, while wife & the director Aishwarya Rajinikanth and co-star Shruti Hassan watch along and give suggestions.
“Why this kolaveri di. 24 hours 83000 you tube views. Thank you guys. For making it the most viewed you tube video in music category yesterday. God bless,” Dhanush tweeted on the day of the release of the song.
The song Kolaveri appeared as the number one Indian trend on Twitter on November 21.
The lyrics of the peppy song are simple and since it is a live recording, Dhanush keeps firing instructions while singing, making it more endearing.
“yo boys I am singing song soup song flop song why this kolaveri kolaveri kolaveri di why this kolaveri kolaveri kolaveri di rhythm correct why this kolaveri kolaveri kolaveri di maintain this why this kolaveri..di..” goes the song.
Article viewed on Oye! Times @ www.oyetimes.com