Million Dollar Vegan, which operates in ten countries and has inspired over 130,000 people to switch to a plant-based diet this year, was established to raise awareness of how the rearing and consumption of animals affects the environment, farmed animals, wildlife populations, and human health – including the global risks of zoonotic diseases and antibiotic resistance. Rakul who went vegan earlier in the year, has become a passionate advocate for the cause.
With Rakul’s support, 1000 meals a day will be served on July 11, 12, 18 and 19 across Dharavi Slum by the Million Dollar Vegan team. The menu will include delicious Massoor Biryani with Vegetables. As Dharavi residents come to collect their meal, they will learn more about the source of the coronavirus pandemic, and that while animals are used for food there will always be another pandemic waiting to spread. This is because three-quarters of emerging infectious diseases come from animals – both wild and farmed. Viruses jump into humans when we eat, exploit or confine them in intensive farms or spaces.
The purpose of this campaign with actress Rakul Preet Singh is not just to feed the needy, but to create awareness about the Coronavirus and how densely populated slums like Dharavi can take precautions to effectively control the spreading of this pandemic and prevent further outbreaks.
Along with Indian celebrities like Rakul, the organisation is backed by many well-known Hollywood names including actress Alicia Silverstone, American singer-songwriter Mýa, Brazilian TV-star Luisa Mell, Argentinian rapper Cacha, and Indian popstar Anushka Manchanda — as well as renowned public health experts, educators and scientists.
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