The world’s fastest-growing Short Video App, Chingari unveiled its ‘first-ever crypto token ‘$GARI’, which is launching its own NFT Marketplace, at a public event at Taj Lands’ End, Mumbai on October 16 at the hands of reigning film megastar Salman Khan, who will be the brand ambassador of the NFT Marketplace and the Gari Token rewards programme. Marking a massive feat of sorts, Chingari becomes the first social network in India to have issued crypto tokens with this unveiling.
Also present at the glittering launch party were Bollywood actresses Vaani Kapoor and Sonnalli Seygall, along with the co-founders of Chingari – Mr. Sumit Ghosh (Chief Executive Officer), Mr. Deepak Salvi (Chief Operating Officer), Mr. Biswatma Nayak (Head of Engineering), and Mr. Aditya Kothari (Head of Strategy).
With a vision of establishing 'Social Tokens' as the future of community platforms, $GARI aims to transform the creator ecosystem of the Indian sub-continent by enabling creators to set up their e-commerce space that includes physical merchandise, NFT creations and the ability for the fan community to fund their favourite artists.
Salman Khan states, “The Creators are shaping the future of entertainment. With the incorporation of GARI rewards programme, the creators will further get motivated to create newer and more engaging videos on the Chingari app. It’s going to be an interesting journey hereon.”
“Chingari is the go-to destination for the young millennials, including some of the country’s finest creators. While the creator economy is burgeoning and creators are becoming a pivotal force of this revolution, we believe that creators should be in charge of how the platform is taking shape. With the introduction of $GARI, we are vesting the decision-making powers back in the hands of the users and enabling content monetization to become more mainstream in India. Chingari’s blockchain platform will allow users to obtain tokens for creating or watching content. The idea is to monetize creators’ talent and empower them via a social platform. Chingari through its token $GARI wants to make this vision possible. We are certain $GARI will be a groundbreaking invention for the Indian digital and creator economy.” elaborates Sumit Ghosh.
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