We see the game as another cinematic frontier. Eros International and FXLabs will hopefully be the first in creating a new line of games that leverage big movie titles and stories. Eros is committed to providing innovative solutions to its consumers and offering the interactive ‘Ghajini’ PC game is another way of delivering on that promise”. Sashi Reddi, Founder and CEO, FXLabs said, “We are thrilled to launch this technologically advanced 3D PC game based on a major Bollywood movie. Our aim is to extend the movie experience through our game to all Ghajini fans globally and we are excited to have had the opportunity to work with one of Bollywood’s finest actors and stars – Aamir Khan on this project”. Commenting on the partnership Sashi Reddi of FXLabs further added that, “We are very happy to have Eros International as our marketing and distribution partners for the ‘Ghajini’ game. Eros has a wide network globally, which will enable us to reach out to all target audiences across the globe.” Launch of the ‘Ghajini’ game marks Eros’ foray in the yet untapped business of Bollywood Games. Commenting on the launch, Sunil Lulla, President – Eros India said, “At Eros we are continuously experimenting with new and unexploited business formats in which we see future business potential. Movie based games are common in Hollywood but have not yet been exploited in Indian film industry. We believe Eros’ initiative in this sector will help grow this market and provide additional form of entertainment to Bollywood fans.” ‘Ghajini – The Game’ will be available through all leading stores.