This article was last updated on April 16, 2022
Cinema can be a good way to promote country’s image as it promotes the overall image of the country. Lollywood is improving the quality of films that its making–not only in terms of content such as script and plot but also in terms of production, direction and music. And, flicking through the box office collections, it seems the Pakistani audience around the world is lapping it all up. Pakistanis seem to find new Pakistani movie fascinating.
Salman Iqbal, President ARY Digital Network and Hassan Rana, CEO Mind Works Media, has signed the joint venture MOU for Pakistani movie, Waar2. One more time the Pakistani cinema industry will be hit by another mega hit ‘Waar 2’. Media giant ARY Films has entered into a joint venture agreement with Mind Works Media to produce “hi-octane” Pakistani movies.
Not only 1, but 2 movies will be releasing in year 2014. The joint venture, which was held at ARY’s Medina City Mall offices, launched “Delta Echo Foxtrot”, an actioner of “courage, sacrifice, patriotism and passion” and “Waar 2” thesequel of the immensely efficacious “Waar ”are set to release in 2014,
“Waar 2” will be helmed by “Waar’s” producer and writer Hasan Rana, and is set to be shot in Pakistan, U.K., Russian, Turkey and Yugoslavia. This sequel will incorporate not only national but also international superstars”.
At the occasion of joint venture, Mr. Salman Iqbal, President and Founder (ARY Digital Network), said “After the super success of Waar and the sound relationship that we have developed with Mind Works Media, it is natural for both companies to bring their expertise together for even bigger and better movies. The fans of Pakistani cinema have proved that if we make a good film, they will watch and appreciate it”.
Commenting on the occasion Dr. Hasan Rana said that “We want all projects to be game changers and we want to push ourselves to the very edge of what is possible. We hope that we can come up to the expectations which the people of Pakistan have with us”.
This is the third association ARY Films has cemented in the last year, making it one of the biggest and the most versatilePakistani cinema game changers in the last decade. ARY Films (including “The Platform”) has so far released Josh – Against the Grain, Main Hoon Shahid Afridi, Lamha, Zinda Bhaag and Waar. Not only that, but the company’s other associations includes a collaboration with Mandviwalla Entertainment focusing on tent-pole commercial feature films, an indie unit “The Platform”, and the recent partnership with Riaz Shahid Films to produce a slate of four motion pictures, including an official sequel to Mahesh Bhatt’s “Arth”.
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