Piku featured Deepika in an Ethic avatar which largely appealed to Indian audiences.
Surprisingly Deepika’s look has been loved internationally too as Piku showcased packed theatres abroad.
A huge number of apparel stores had women of all ages demanding Deepika’s Piku style Kurta and loose pants.
Piku featured Deepika carrying a one off look consisting of Kurta’s, Jeans, Loose pants, stole and Ethnic Bengali sarees.
Her traditional modest attire has been regarded as stylish while delivering utmost comfort.
On receiving tremendous requests for Deepika’s Piku attire, Ethnic Apparel brands have been stocking their shops providing elaborate collections inspired by Deepika’s look in the film in order to please their customers.