Reshma Merchant, wife of music composer Sulaiman Merchant, recently launched her fashion collection House of Milk along with Priyanka Kaul Lakdawala. The brand which aims at responsible luxury has been launched with the noble intention to revive and sustain cottage industry.
House of Milk comprises of accessories that include hand painted jewellery in 18 carat gold which comprises under 'Wearable Art' as well as 'Healing Garments' which promises of therapeutic and odourless garments made out of light fabrics like cotton, linen and silk and also includes the medicinal values of herbs. The all-white collection comprises of utilitarian, yet chic pieces for women, scarves for men, and wraps for babies. Wife of actor Kabir Bedi, popular model and activist Parveen Dusanj Bedi, who is the muse for this collection, said, "House of Milk's collection of healing garments combine fashion and an ethical way of life, in an organic and holistic manner. The fluidity and femininity of the pieces makes them elegant, but in an understated way. When I wear these garments, I feel a quiet confidence take over, which I identify with very much. I am pleased to say that I am a huge fan of House of Milk's healing garments." As a dear friend of Reshma's and a believer in the philosophy of House of Milk, Parveen is also the star of the brand's first photo campaign.
The collections are available for purchase online at www.houseofmilk.com.