Swachh Bharat Abhiyaan kick started by Honorable Prime Minister of India Narendra Modi saw several Bollywood celebrities coming together to participate in the drive which aims at maintaining hygiene and cleanliness around. The initiative, which reaffirms the adage 'Cleanliness is next to Godliness', now has a new advertisement campaign which even includes some prominent names from Bollywood lending their support for the same.
A recent video of the latest ad campaign of Swachh Bharat Abhiyaan was shared on YouTube which includes Amitabh Bachchan talking about the necessity to maintain cleanliness and hygiene. The video also includes Kangna Ranaut who plays the role of Goddess Laxmi along with Isha Kopikkar, Omkar Kapoor and Ravi Kisan playing prominent roles. Directed by Pradeep Sarkar, the video focuses on how people from different strata of the society fail to make proper use of garbage bins.