This article was last updated on April 16, 2022
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Kim Kardashian has built an empire on leaving little to the imagination. That’s her brand. It’s why so many love her, or, at the least, love to hate her. But her promotional campaign for the latest KKW Beauty Body fragrance has social media upset over the fact that she’s doing exactly what she’s known for: showing off her body.
Kardashian talks about her figure like it’s her job — and in fact, it kind of is. Take a peek at her Instagram, Twitter, or personal website, and you’ll spot selfies of the star in varying degrees of undress from every angle. But when she posted the official promotional images, shot by contemporary artist Vanessa Beecroft, to Twitter for the April 30th launch, people had a lot to say. Our only thoughts were about how the hell her pubic area stays so insanely smooth and free of ingrown hairs and razor burn (laser, we know, we know — but still), but the rest of the world was decidedly more negative.
#KKWBODY, KKW FRAGRANCE’S NEWEST PERFUME, IS COMING SOON ON 04.30 pic.twitter.com/uTtTVOyuxu
— KKW FRAGRANCE (@KKWFRAGRANCE) April 24, 2018
Why, though? Naked perfume ads are nothing new. Tom Ford took the category to new heights with his still talked-about Gucci campaign shot by Glen Luchford in 2003 with model Carmen Kass’ pubic hair being groomed right before our eyes (into a Gucci emblem, natch), but that’s far from the only one. Just look at Miss Dior featuring Natalie Portman, Madonna’s Truth or Dare Naked perfume, or Lady Gaga’s Fame. Using skin to sell heady, musky scents actually makes perfect sense — so why the outrage over Kim’s latest antics?
#KKWBODY, KKW FRAGRANCE’S NEWEST PERFUME, IS COMING SOON ON 04.30
A post shared by KKW FRAGRANCE (@kkwfragrance) on Apr 24, 2018 at 12:04pm PDT
Let’s be real, in some shape or form — whether it was in her sex tape from 2007 or her Instagram stories the other week — we’ve seen Kardashian this naked before. One person’s bad role model is another’s business mogul, and if you find the female form so offensive in 2018, maybe the issue is you. What’s really important here is that we all band together to demand a KKW waxing kit and ingrown serum — who wants to start the petition?
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