The One Hairstyle Every “It Girl” Is Wearing At London Fashion Week

This article was last updated on April 16, 2022

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Fashion month usually births bold style and beauty moments seen on models and attendees — and leaves the rest of us hustling to emulate the new trends. Upside down eyeliner, for example, is a concept that looks great in photos, but unless you’re a skilled makeup artist, the look can take some serious practice.

This is exactly why we’re always fans of simple, foolproof trends that still feel fresh — and look good on everyone. And with all due respect to the badass bobs that we saw during New York Fashion Week, there’s another look that we all already know and love that’s popping up across the pond. Enter: The low, imperfect, and loosely swept back ponytail.

Yes, yes, I know: Ponytails aren’t new — but this isn’t the pony from the past few seasons. In fact, it’s this rendition’s placement and lack of precision that’s making a splash in London town right now. Whether attendees and tastemakers are rocking their naturally curly textures, or leaving their blowdried bangs out, it looks like low ponies are the next boss buns. That is: chic, sleek, and wonderfully practical.

See the coolest takes on the ridiculously easy style, ahead.

Caroline Issa’s violet ponytail holder makes the look pop.

Photo: Christian Vierig/Getty Images.

Fun fact: Caps and berets are having a moment for fall, so adjust your lazy-day hairstyle accordingly.

Photo: Isabel Infantes/PA Images/Getty Images.

Curls are gorgeous in all shapes, sizes, and forms — even when they’re loosely gathered back like FKA Twigs’.

Photo: Christian Vierig/Getty Images.

Friends that pony together…

Photo: Christian Vierig/Getty Images.

If you want your low ‘do to stay put all day long, a pomade like Fatboy’s Tough Guy Water Wax does the trick every time.

Photo: Christian Vierig/Getty Images.

This beauty’s got the right idea: Sweep your hair back to show off your dope dangling earrings.

Photo: Edward Berthelot/Getty Images.

Is it just us, or is Daisy Lowe looking bangin’?

Photo: Christian Vierig/Getty Images.

Georgia Fowler’s soft, face-framing tendrils are so ’70s — in the best way.

Photo: Christian Vierig/Getty Images.

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