Here’s What Happened When We Bought Clothes From Fashion Nova

If you, like us, are avid online shoppers, you probably know what it’s like to stumble upon a site that both entices and befuddles you. Such is the case with FashionNova, a brand popular with celebrities like Kylie Jenner and Amber Rose (both have done #sponcon for the retailer). It’s, of course, one of the many sites that’s tapped into the Kardashian/Jenner empire to sell its wares; most models on the site have polished beach waves, too-perfect makeup, and seemingly digitally enhanced curves — something we called Fashion Nova out for last spring. And though its logo looks like it hasn’t been updated since 2006, it boasts a cool 8.7 million followers on Instagram. Clearly the retailer (and its #NovaBabes) are doing something right — and we tried to figure out just what that something is.

Similar to our curiosity with those sketchy, too-cheap-to-be-true Asian e-tailers, what we really wanted to know was this: What are Fashion Nova clothes actually like in real life? To start, we scanned its new arrivals section, which is littered with everything from the expected bodycon dresses, leggings, off-the-shoulder tops, and bodysuits, to more surprising flannels, knits, and outerwear, and picked out four stand-out items — one of which, drumroll, please, never showed up. To this day, a latex dress (similar to this one) is sitting on our order tracking page with the words “preparing for shipment,” despite the fact that the three other pieces had already been long delivered.

Though we’ll keep waiting for it to show up (no one’s responded to our customer service inquiry, so odds of that happening are slow), we did have the chance to put the rest of our Fashion Nova buys into action. Next time you see a member of the World’s Most Talked About Family wearing one of its pieces, remember what you’ll read ahead: We did this experiment so you don’t have to.

The Item: Eedie Fishnet Top, $19.99 $14.98
The Verdict: We c an’t say we’ve seen anything quite like this mesh, fraction-of-a-hoodie top, and that’s kind-of why we ordered it. It’s very ’80s Madonna, but not in the best way. I felt pretty ridiculous wearing this, and while it may be other peoples’ thing, this is one trend I’m going to sit out. Our producer, however, did take it once we were done shooting so he could wear it to the club on his birthday. And that pretty much sums things up.

The Item: Tallara Fishnet Trenchcoat, $59.99
The Verdict: One of the more expensive pieces on the site, this fishnet trenchcoat (FashionNova is really into fishnet) comes in at just under-$60. We liked the color and shape, and for the price, the fabric had some decent weight to it. But, that might have something to do with the fact that, instead of the tag reading ‘Fashion Nova’ like the other items, it read ‘AQ by AQ,’ which is confusing, since we didn’t know (and no where on its site does it mention) that it sells third-party brands.

The Item: Love or Lust Dress, $37.99
The Verdict: One word to describe this dress: meh. We’ve been seeing wrap dresses everywhere lately, so we figured we’d give this one a try (it’s pretty tough to mess up such a classic silhouette). While the product did look true to the photo online, it just wasn’t anything special. The print and color scheme looked like something you could find just about anywhere, and the fabric and cut was exactly what you’d expect from a $37 dress — luckily, our model, Lilac, can make anything look like a million bucks.

The Verdict: The pieces that did arrive were average at best, but what more could you expect with prices like these? And all notes about the clothing aside, we don’t think we’d order again from Fashion Nova purely based on the fact that one of our items is lost in cyberspace, and the customer service appears to be unresponsive.

At the very least, though, we got to see what Fashion Nova clothes, a largely social media-based brand, look like on everyday people. We don’t doubt some people might be able to find a gem or two in Fashion Nova’s mix, but we definitely wouldn’t say it’s a place worth running to spending your money at. Sorry, Kylie Jenner, but this is one thing we don’t agree with you on.

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