Everything In This Brand New Beauty Line Is $3 & It’s Good

For followers of the $445 billion dollar beauty industry, it can feel like a new makeup, skin care, or hair-care brand is popping up every day. It’s hard to keep track of all the new “It” launches, which is why it’s refreshing to find out that there’s a beauty company that wants to change the way we look at brands — by taking them out of the equation completely.

The Brandless company is exactly what it sounds like: a company producing unlabeled beauty goods, all of which retail for just $3. Co-founder Tina Sharkey tells us, “The premise behind Brandless was that better products should not be relegated to those who can afford them.” We couldn’t agree more.

The brand originally launched with food and household products (and tree-less toilet paper), but Brandless has now moved into the beauty space. There’s no frills to any of the products — and it’s honestly refreshing. They’re also all free of sulfates, parabens, phosphates, and synthetic dyes and fragrances. In fact, the brand has banned more than 400 common ingredients found in our everyday products that could be harmful for humans and the environment.

Three dollars for clean beauty sounds too good to be true, but Sharkey tells us that the direct-to-consumer selling model enables Brandless to sell at such a low price. The products are shipped directly to the consumer, with the aim of building direct communication and strong customer relationships.

Ahead, check out all the new, green tea- and- aloe-infused fall beauty launches from Brandless. You can add all seven to your shopping cart, stocking your whole bathroom, for less than $20.

The moisturizing shampoo removes dirt without stripping any natural oils from your hair. Bonus: It’s been formulated to fit many hair types — because the idea of democratizing beauty for all is crucial to the brand ethos.

Brandless Green Tea & Aloe Moisturizing Shampoo, $3, available at Brandless.

Like the shampoo, the green tea and aloe conditioner seals in hair’s natural moisture and adds softness and shine.

Brandless Green Tea & Aloe Moisturizing Conditioner, $3, available at Brandless.

This body wash cleans without the harshness of moisture-stripping soaps. It’s an easy addition to your shower, and at $3, you won’t feel the need to ration it out every time you bathe.

Brandless Green Tea & Aloe Moisturizing Conditioner, $3, available at Brandless.

Pick up the Brandless body lotion for soft, smooth skin throughout the fall and winter.

Brandless Green Tea & Aloe Body Lotion, $3, available at Brandless.

Better than the fuzzy shaving cream that comes in an aerosol can and has a horribly artificial scent, this gel is thick, hydrating, and smells simply of calming aloe.

Brandless Green Tea & Aloe Shave Gel, $3, available at Brandless.

Wash off dirt, makeup, and sweat with this gentle, all-purpose cleanser that smells like grapefruit.

Brandless Grapefruit Facial Cleanser, $3, available at Brandless.

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