Zara Woman LookBook May 2013

Is it me, or have Zara lookbooks lost their effectiveness? After seeing these shots, I could only focus my attention on the printed/brightly-coloured pieces, losing all interest in the plain ones. Why is that? Obviously, the simpler pieces are less eye-catching, but I think if they were styled and/or shot differently, I could just as easily be attracted to them…even if they look less flashy. Perhaps it’s because most photos do not display the entire look, but bits and pieces? Also…where are the shoes?!

Having said that, Zara is still one of my go-to websites to check for cool new arrivals, and that won’t stop anytime soon…I just wish their lookbooks were more exciting. Too much to ask?


Photo Credits: Zara

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