The campaign was launched in Toronto on Wednesday, which asks the aonline youth, parents and educators to take a pledge against bullying, and spread stories of their own experience with bullies. The goal is to ultimately persuade Facebook users to form their own bullying-prevention groups. The campaign organizers wrote in an official statement that “our goal is to raise awareness of the simple, yet powerful actions that parents, kids and educators can take to prevent bullying.” It said that “we hope to inspire millions of bystanders to take action by speaking up when they see bullying and to grow a community committed to ending bullying.”
The organizers have procured assistance from Canadian celebrities for encouraging infinite Facebook users for help taking a pledge against bullying. The Be Bold facebook page showed a video posted by, Rick Mercer, a famous comedian and TV personality, saying that “no one deserves to be bullied and everyone shares in the responsibility to make sure that it doesn’t happen to anyone,” “We’ve already lost too many good kids and many more are suffering in silence.” Musician Valerie Anne Poxleitner, better known as Lights, was among the first Canadian celebrities to endorse the campaign. “Bullying is not just kids being kids,” she says. “It can have a damaging impact on children, families and communities.