This article was last updated on April 16, 2022
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Putting an end to a more than 20-year long debate, governing B.C. Liberals finally made a long-pending decision about their identity on Saturday. A strong majority of delegates straightforwardly rejected the motion to change the party name. The party had launched a review at the request of Premier Christy Clark, sighting the reason to be the uneasiness with the “Liberal” tag in a coalition party that is home to a large segment of federal Conservatives.
The review was launched almost two years ago, when the party was struggling to renew that centre-right coalition. Almost a year later, the B.C. Liberals won a fourth consecutive provincial election, rejecting all speculations that the Liberal brand was a problem at the polling booth. A senior cabinet minister representing the party’s Conservative wing, Rich Coleman, mentioned that “it’s a good brand,” and added that “we can win in 2017 with the B.C. Liberal label.”
Former MLA appointed to look at the issue two years ago, Colin Hansen, informed delegates that only 288 party members bothered to respond to his consultation and even among them, there was no particular alternative because so many other possible names have already been taken. On the other hand, Liberal MLA whose defection from the B.C. Conservative party on the election night helped patch up the problems within the Liberal coalition, John Martin, told delegates that a name change now “would be the most foolish thing the party could do.”
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