A Liberal insider, who spoke on the condition of anonymity, said TV ads can get very expensive, very quickly.
“I could see that Justin Over His Head ad being done for $20,000 in production value. It really is when you’re buying air time that it gets really expensive.”
The insider said the Liberals are weighing the possibility of running pro-Justin Trudeau ads and, if they do, they would have to include the cost of ads that run in Labrador in their byelection spending if the ads run before Labrador residents go to the polls.
In the last week, the Liberals have raised upwards of a half million dollars in reaction to the Conservative ads. This money was solicited within the context of fighting back against the Conservatives. To think that the Liberals are "weighing" the "possibility" of running our own ads seems an unnecessary discussion. Of course the Liberals develop our own ads, and quickly I would submit.
I also read that the Trudeau campaign are transferring a million dollars to the Liberal Party from their incredibly successful leadership run. That campaign raised five times that of Thomas Mulcair, despite all the coronation, fait accompli talk. In other words, Liberals have a leader that has the capacity to raise considerable cash, we've seen it during the leadership, we've now seen the biggest fundraising call in his first week, there is plenty of reason for future optimism. The Liberals have to operate with some moxy moving forward, in fact that confidence will feed upon itself.
Liberals still have a long way to go before we can go "dollar for dollar" with the Conservative juggernaut. That said, Liberals are now in a position where we are no longer impotent and defenceless. We can debate the tone of any Liberal ads, positive, negative, inspirational, factual, but there should be no hesitation that we need to RESPOND. No need to "weigh", let's see some action.