Bombarded by Economic Action Plan ads

This article was last updated on April 16, 2022

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I hate commercials. I turn the channel to avoid for the most part, any viewing a product of the remote being just that. But, even with my attempts to avoid, I can’t help but notice an OBSCENE amount of Economic Action Plan ads polluting my screen, everywhere, at all times, a blitzkrieg I don’t think we’ve ever seen- and that’s saying something, given past excess on this self promotion. What is particularly ALARMING, these ads come as our Finance Minister speaks of "winding down" the EAP, finishing up products, because the fiscal situation demands we cut off the taps. That’s a reasonable argument, people understand and the government has shown some flexibility to allow completion of lagging projects. However, rather than "winding down" the ads, which are AFTER THE FACT at this point, we are seeing a ramp up of staggering proportions.

Every government manipulates the levers of power to self promote, so the Harper government isn’t unique in terms of intent. However, when we move to SCALE, simply no peer, comparisons embarrassing, this is a new animal, the likes of which Canada has never seen. Through disclosure, we already know that past advertising for the EAP has been in the order of 3 to 4 times that of previous spending by the former government. Little evidence of repercussion, the government was able to pull it off, taxpayer on hook, but nobody seemed to notice, or worse CARE.

That was then, but now we see another round, more intense than before, the timing insulting, the frequency metaphorically criminal, the tone more partisan than anything we’ve seen. Rather than thinly disguised partisan ads, these ads are like triumphant exclamations, making sure Canadians know what the plan has done, how it’s positioned us for the future, basically a "we are in good hands with Stephen Harper" feel, any other interpretation a stretch. 

What is the government spending on these ads? Anyone bother to ask the question? It is clear, this government has opened the pre-writ flood gates, knowing full well, the expenditure won’t come to light until AFTER an election, and even then past history suggests little real recourse. This is our money, and the government has become so obnoxious they’ve dropped any pretense, these are partisan ads, pure and simple.

What is going on right at the moment is ridiculous, but it is going on. Sort of like being robbed while you sleep, except you never wake up I guess.

Click HERE to read more from Steve Val.

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